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My work

I am an experienced arts professional and entrepreneur passionate about creating innovative concepts and events that bring people together through art. I specialize in curating interdisciplinary projects that redefine creative boundaries and challenge conventional norms. With a diverse background in music, art curation, and arts management, I focus on fostering inclusivity, innovation, and empowerment in the arts.
 

I am enthusiastic about helping artists, art institutions, and creative businesses thrive and think outside the box. I create tailored strategies, lectures, and solutions that enable people and organizations in the creative sector to grow, connect with their audience, and make a lasting impact.

CURRENTLY...

Goodmesh
Artistic Director

My involvement with Goodmesh, an artistic agency based in The Hague, has been dedicated to organizing cultural events, founding and managing Goodmesh Concours, an interdisciplinary art competition, and creative workshops for businesses. My role includes overseeing and programming cultural projects, managing artists, and handling PR and marketing. At Goodmesh, the goal is to create a space where everyone can be enriched by all forms of art and all things creative, where support of the artists is always our core question.

MAIA
Founder

MAIA is an Amsterdam-based art agency dedicated to curating and producing groundbreaking interdisciplinary and interactive art projects. We blend visual art, music, dance, theater, and technology to create immersive experiences that inspire, captivate, and challenge conventional boundaries. By incorporating AI, we aim to navigate new artistic frontiers and amplify artists' voices, ensuring AI art is made responsibly. At MAIA, we push the limits of creativity and innovation while fostering inclusivity and supporting artists to reach their fullest potential.

Lecturer

I'm deeply involved in education, having recently taught at Breda University of Applied Sciences with the topic of  "Crafting your own career path." My other teaching topics include "Fostering a Culture of Inclusivity and Safety in Classical Music/Art Institutions" and "Navigating Your Path: Empowering Artists Beyond Tradition". These subjects reflect my commitment to empowering artists and students to forge their own distinctive career paths in the arts.

PREVIOUSLY..

Artsitters
Founder

As the founder of Artsitters, I've created a unique platform that connects young artists with families. Through Artsitters, we offer high-quality in-person and virtual creative lessons, workshops, and babysitting services. My role spans business development, sales, event management, and marketing, ensuring that young artists have the opportunity to share their talents and that families can support the artists of today.

Website designer

Mostly for fun, I like to help great musicians and creatives launch, improve and maintain their websites.

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Some examples:

www.alexandranepomnyashchaya.com

www.annafedorova.com

www.duopleyel.com

www.vamartists.com

www.artsitters.com

www.cbguys.net

Musician

Saxophonist, part of an award-winning chamber music duo with percussion that expanded the repertoire by commissioning new works, showcasing the power and possibilities of classical and contemporary music.

Davidsbündler Music Academy,Consultant

Helped with the launch of the new classical music hub in the heart of The Hague. I managed events, marketing, and strategy to provide high-quality music education and create opportunities for concerts, masterclasses, and private events.

Chairs
Janina Lorenci.jpg

"I wish my career to be a continuous testament to my dedication to fostering creativity, nurturing artists, and driving innovation in the world of art."

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