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Working on something incredible, stay tuned!

My work

I am a creative producer working at the intersection of art, technology, and storytelling.
With a background in music and arts management, I founded MAIA, Goodmesh Concours, and Artsitters to support artists and encourage collaboration across creative fields.
My work focuses on curation, artistic direction, and creative strategy, developing exhibitions, performances, and interdisciplinary projects that bring different disciplines together.
I enjoy working with artists, brands, and institutions to create meaningful and engaging experiences, always looking for new ideas and perspectives to connect art with a wider audience.

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Goodmesh
Artistic Director

My involvement with Goodmesh, an artistic agency based in The Hague, has been dedicated to organizing cultural events, founding and managing Goodmesh Concours, an interdisciplinary art competition, and creative workshops for businesses. My role includes overseeing and programming cultural projects, managing artists, and handling PR and marketing. At Goodmesh, the goal is to create a space where everyone can be enriched by all forms of art and all things creative, where support of the artists is always our core question.

MAIA
Founder

Art Consulting & Advisory At MAIA, we specialise in sourcing and commissioning artworks for homes, hotels, and commercial spaces, treating each space as a blank canvas defined by its architecture and atmosphere. We collaborate with emerging and established artists across disciplines to deliver thoughtful, original works that are both meaningful and accessible.

Artsitters
Founder

As the founder of Artsitters, I've created a unique platform that connects young artists with families. Through Artsitters, we offered high-quality in-person and virtual creative lessons, workshops, and babysitting services. My role spanned business development, sales, event management, and marketing, ensuring that young artists have the opportunity to share their talents and that families can support the artists of today.

Speaker, Lecturer

Speaker on multiple topics regarding Artistic Integrity in AI, Artistic Programming and Curating multidisciplinary art. I'm deeply involved in education, having recently taught at Breda University of Applied Sciences on the topic of  "Crafting your own career path."

Davidsbündler Music Academy, Consultant

Helped with the launch of the new classical music hub in the heart of The Hague. I managed events, marketing, and strategy to provide high-quality music education and create opportunities for concerts, masterclasses, and private events.

Musician

Former saxophonist, part of an award-winning chamber music duo with percussion that expanded the repertoire by commissioning new works, showcasing the power and possibilities of classical and contemporary music.

Image by Col·legi de Farmacèutics de Barcelona
Janina Lorenci

"I want my career to be a testament to my commitment to fostering creativity, supporting artists, and creating meaningful, lasting experiences."

© 2025 by Janina Lorenci

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