Artistic director
Creative producer
We are live! oeuvregroup.co
My work
With a background in music, arts management and curation, I founded MAIA, Goodmesh Concours, and Artsitters to support artists and encourage collaboration across creative fields.
My work focuses on programming and curation, artistic direction, and creative strategy, developing exhibitions, performances, and interdisciplinary projects that bring different disciplines together.
I enjoy working with artists, brands, and institutions to create meaningful and engaging experiences, always looking for new ideas and perspectives to connect art with a wider audience.
Oeuvre
Co-Founder, Artistic Director
A human-first brand consultancy. Founded with Melanie Linehan Argento, Oeuvre draws on decades of experience across brand strategy, storytelling, marketing, and multidisciplinary art curation. Together, we blend strategic precision with cultural insight, helping ambitious founders craft stories that connect deeply, transform from within, and stand the test of time. Guiding brands and shaping culture, partnering across VC-backed scale-ups, global tech leaders, conferences and events, cultural institutions and non-profits, fashion houses, beauty & wellness brands, and media.
Goodmesh
Artistic Director
My involvement with Goodmesh, an artistic agency based in The Hague, has been dedicated to organizing cultural events, founding and managing Goodmesh Concours, an interdisciplinary art competition, and creative workshops for businesses. My role includes overseeing and programming cultural projects, managing artists, and handling PR and marketing. At Goodmesh, the goal is to create a space where everyone can be enriched by all forms of art and all things creative, where support of the artists is always our core question.
MAIA
Founder
Art Consulting & Advisory At MAIA, we specialise in sourcing and commissioning artworks for homes, hotels, and commercial spaces, treating each space as a blank canvas defined by its architecture and atmosphere. We collaborate with emerging and established artists across disciplines to deliver thoughtful, original works that are both meaningful and accessible.
Artsitters
Founder
As the founder of Artsitters, I've created a unique platform that connects young artists with families. Through Artsitters, we offered high-quality in-person and virtual creative lessons, workshops, and babysitting services. My role spanned business development, sales, event management, and marketing, ensuring that young artists have the opportunity to share their talents and that families can support the artists of today.
