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My work

I am a creative producer working at the intersection of art, technology, and storytelling.
With a background in music and arts management, I founded MAIA, Goodmesh Concours, and Artsitters to support artists and foster collaboration across creative fields.
My work focuses on curation, artistic direction, and creative strategy, developing exhibitions, performances, and interdisciplinary projects that bring different disciplines together.
I enjoy working with artists, brands, and institutions to create meaningful and engaging experiences, always looking for new ideas and perspectives to connect art with a wider audience.

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Goodmesh
Artistic Director

My involvement with Goodmesh, an artistic agency based in The Hague, has been dedicated to organizing cultural events, founding and managing Goodmesh Concours, an interdisciplinary art competition, and creative workshops for businesses. My role includes overseeing and programming cultural projects, managing artists, and handling PR and marketing. At Goodmesh, the goal is to create a space where everyone can be enriched by all forms of art and all things creative, where support of the artists is always our core question.

MAIA
Founder

Amplifying artists' voices in a tech-driven world, MAIA is an Amsterdam-based art agency dedicated to curating and producing interdisciplinary and interactive art projects. We blend visual art, music, dance, theater, and technology to create immersive experiences that inspire, captivate, and challenge conventional boundaries. By incorporating AI, we aim to navigate new artistic frontiers and amplify artists' voices, ensuring AI art is made responsibly. At MAIA, we push the limits of creativity and innovation while fostering inclusivity and supporting artists to reach their fullest potential.

Artsitters
Founder

As the founder of Artsitters, I've created a unique platform that connects young artists with families. Through Artsitters, we offer high-quality in-person and virtual creative lessons, workshops, and babysitting services. My role spans business development, sales, event management, and marketing, ensuring that young artists have the opportunity to share their talents and that families can support the artists of today.

Lecturer

I'm deeply involved in education, having recently taught at Breda University of Applied Sciences with the topic of  "Crafting your own career path." My other teaching topics include "Fostering a Culture of Inclusivity and Safety in Classical Music/Art Institutions" and "Navigating Your Path: Empowering Artists Beyond Tradition". These subjects reflect my commitment to empowering artists and students to forge their own distinctive career paths in the arts.

Website designer

Mostly for fun, I like to help great musicians and creatives launch, improve and maintain their websites.

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Some examples:

www.alexandranepomnyashchaya.com

www.annafedorova.com

www.duopleyel.com

www.vamartists.com

www.artsitters.com

www.cbguys.net

Musician

Former saxophonist, part of an award-winning chamber music duo with percussion that expanded the repertoire by commissioning new works, showcasing the power and possibilities of classical and contemporary music.

Davidsbündler Music Academy, Consultant

Helped with the launch of the new classical music hub in the heart of The Hague. I managed events, marketing, and strategy to provide high-quality music education and create opportunities for concerts, masterclasses, and private events.

Chairs
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"I aspire for my career to be a testament to my commitment to fostering creativity, supporting artists, and creating meaningful, lasting experiences."

© 2023 by Janina Lorenci

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